Let’s be real - your website is basically your business’s online outfit. And just like you wouldn’t show up to an event in outdated fashion (hello, 2005 low-rise jeans), your website needs regular updates to stay fresh, functional, and fabulous!

Alright, let’s talk about Search Engine Optimisation (SEO) and the difference between On-Page and Off-Page SEO.

You’ve been pouring your heart into your digital marketing strategy - Now comes the big question: Is all that effort actually working?

Between emails, invoices, scheduling, and a never-ending to-do list, it’s easy to feel like you're drowning in admin work!

At Gem Marketing, we believe marketing should be as unique as your business. No cookie-cutter strategies. No jargon-filled nonsense.

our brand needs to look, feel, and sound the same everywhere - whether it’s on social media, your website, email newsletters, or ads!

Let’s dive into the magic of keyword research and how it can completely transform your online presence!

To help you avoid those digital marketing disasters, let’s dive into the most common digital marketing mistakes small businesses make.

Blogging is one of the best-kept secrets to getting more eyes on your business and boosting your website traffic.

Ever sent out an email campaign and thought, “Why didn’t that convert like I hoped?” - yeah, we’ve been there!

Building a website isn’t just about slapping some text and images onto a page - it’s about creating a digital home for your business.

Imagine this: You’ve built an amazing business, your products or services are top-notch, and your website is live. But… where is everyone?

Between managing clients, handling operations, and, you know, actually having a life, keeping up with social media can feel impossible!